Breaking Out of Social Media Writer's Block
Sprinkle in Some Fun!
By Jennifer L. Hipple, Communications Consultant, Writer
We’ve all been there. You know you should make regular social media posts to keep your followers engaged with the mission of your nonprofit but there are days you just can’t seem to come up with something new and fresh. And, certainly, the more pressure you feel to make a post the more blank your mind feels. We’ve got some suggestions to help you move beyond temporary “writer’s block.”
First of all, remember that social media is a great (and inexpensive!) way to illustrate how your organization and your donors’ gifts are making a difference to others. It’s also a great way to stay connected with your volunteers and your clients. However, you can also have some fun with social media and see it as a creative and engaging way to put a face on your organization.
If you’re more of a traditionalist, the week of Valentine’s Day you could run a “We Love Our Volunteers!” campaign to thank groups or individuals for their help in carrying out your mission. This can serve double-duty by sharing ways people can volunteer with your organization.
Take a Look Around The next time you’re stuck for a posting idea take a walk around the office. Is there anything interesting going on? Perhaps someone is shoveling the front walk. Take a photo and make a post thanking the individual for keeping the path clear and safe for all those who will visit your office that day.
Welcome/Introduce New Staff Show off the new faces behind your organization. Include a (very) brief bio, the role they play at your organization, and welcome them to the team. It’s another great way to put a face on your nonprofit.
Answer a Common Question Create a post or video where you feature one question you hear a lot. It will show your followers you are responsive to your clients’ or donors’ questions and eager to share information about your organization.
Things to Keep in Mind Regardless of how creative or serious your Facebook posts may be, keep in mind that your posts should always be timely. Avoid sharing a photo and post about something that happened two weeks ago—it’s old news and doesn’t retain the same sparkle. People want to be engaged with what’s happening now. And, always try to include a photo, graphic, or some visual with each post. Otherwise people tend to scroll right past your post.
While the majority of your posts should be informative and illustrate the serious work your organization is doing to live out your mission, don't be afraid to occasionally step back and share something light and fun.